What is Going Viral?
HMA PR / PRGN, Phenix, USA, 12.01.2012
Allison Bailin z HMA PR na temat tego, czy można z założenia zrobić "viral video".
From time to time, we get calls at HMA World Headquarters asking us to make a “viral video.”
Generally, this is my cue to hold myself back from an eye roll and condescending tone.
Look people, here is the thing. I – you – we – even Abbie and Scott – cannot simply MAKE something go viral. By definition, a viral video is one that gets popular by being…well…popular. A viral video is one that is shared over and over and over. With the exception of Funny or Die, who have A-list celebs and comedy writers helping them, no one business or person wields enough power to simply make a “viral video.”
Case in point – here are the top 10 most shared videos of 2011, courtesy of PR Daily. (I refuse to watch that dog at the funeral ever again – my heart can’t take it!)
Notice how NONE of them are from a business?
Or about one business?
Or have major marketing messages?
At HMA, we are happy to help make creative, funny, smart videos – promotional and otherwise. At HMA, we are happy to draft content with the goal of attracting views from the community-at-large. And, at HMA, we will NEVER tell a client we will make a “viral video,” because they don’t exist.
To clarify – there is no such thing as a viral video. There is such a thing as videos GOING viral.
What is Going Viral? originally appeared on HMA Public Relations, Phoenix AZ, Full-Service PR Firm on January 4, 2012.
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