HOLIDAY CHEER? PIECE OF CAKE!
Castle Group / PRGN, Boston / USA, 8.12.2011
Coraz bliżej Święta, a zdaniem Wendy z Castle Group część wojny o klienta zwykłych sklepów przeniesie się do mediów społecznościowych. Czy jest szansa, żeby w ten sposób również pomagać bliźnim w potrzebie?
The holidays are upon us. To spread the cheer, Walmart uses Facebook – and Frank the Fruitcake as an ambassador. Frank is an eloquent pastry that users can load to their Facebook profile. From there, Frank provides a running commentary, via video, commenting on the person’s profile, friends, activities, etc. Frank can also be sent to friends. The retailer’s online holiday campaign is based on the proverbial fruitcake that gets passed on year after year, the gift that nobody wants. The only plug for the sponsor is a line about going to the retailer to get gifts “that everyone wants.”
There is the gift you want (or not), and there is the gift somebody needs. To make it easier to give to those in need, iGive provides a button that “automatically tells participating stores that you want your shopping dollars to support your favorite cause or charity” when you shop online. The stores then donate a percentage of the purchase to the corresponding organization. All you need to do is add the free button to your browser. Shopping with iGift gets you the gift that really keeps on giving.
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