Don't sell the steak, sell the sizzle
Castle Group / PRGN, Boston / USA, 29.11.2011
Zakupy w internecie mogą łączyć się z zabawą, zwłaszcza jeżeli chodzi o tak istotny produkt, jak pizza. Jednak zakupy grupowe, które stały się dość popularne, zyskały ostatnio nowy wymiar – grupowe pomaganie. Ten sam mechanizm, ten sam portal.
Don’t sell the steak, sell the sizzle – This was probably the idea behind Domino’s Pizza Hero, an app that let’s players “make top quality pizzas by kneading dough, spreading sauce, sprinkling cheese, placing toppings and more” as fast as they can. Players attend “Pizza School” (levels one through five), can share their scores on Facebook and Twitter and, most importantly, can order “their” pizza from Domino’s by hitting a “Make an Order” tab.
To fight actual hunger, Feeding America recently partnered up with Groupon, where buyers could get coupons to make donations to the charity. The “deal:” For a donation of only $11 (instead of $22), buyers could help feed a family for two weeks, thanks to Pepsi, which matched up all donations. According to Mashable, Feeding America and Groupon exceeded their goal of 200 donations by over 4,800.
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