Did the news media ‘hype’ Hurricane Irene?
GroundFloor Media / PRGN, Denwer / USA, 19.09.2011
Huragan Irena – czy media podkręciły temat, szukając sensacji na koniec lata – zastanawia się Gil Rudawsky z GroundFloor Media – agencji z sieci PRGN.
If you felt waterlogged by the media’s coverage of Hurricane Irene, that’s because you were. But it didn’t quite fall into the realm of being “hyped.”
A study of media stories from Aug. 22 to 28 found that hurricane coverage dominated 21 percent of all news. It was a close second to unrest in the Middle East, featuring the historic ouster of Muammar Gaddafi, which filled 26 percent of the news hole, according to the Pew Research Center’s Project for Excellence in Journalism.
If you add the earthquake coverage to the mix, acts of nature made up one-third of all news coverage during the time period. It was even higher if you break out television news, which makes sense given the visual components of a hurricane and quake.
Was the coverage of Hurricane Irene excessive, or was it justified given on the basis of news value?
In a thoughtful review of coverage and analysis of what constitutes “hype,” Julie Moos says no, coverage was fair.
“Hype is the discrepancy between the real value of something and the perceived value of that same thing,” said Moos, director of Poynter’s publications.
Poynter offers some objective criteria for determining whether the news has bled over into the realm of hype:
• Amount of coverage: How much time and space is this news occupying?
• Dominance of coverage: Is this news taking over a platform (website, newscast, front page) and/or dominating several platforms?
• Prominence of coverage: How prominent is this news? Is it leading a newscast, on the front page?
• Type of coverage: Is the news trivial or vital? Are respected newsmakers acting as if it’s vital? Is the event unexpected, rare?
• Tone of coverage: How urgent is the message? How intense is the delivery? Are the graphics and images conveying crisis?
• Context of coverage: What else could or should be receiving our attention instead?
Given the impacts, and how the storm bumped along the East Coast, flooding communities in the process, coverage matched the news value. Put simply, weather stories are intensely local and affect everyone in a given area. They are hard to hype.
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