The Salvation Army: Haitian Earthquake Crisis Response

Xenophon Strategies, Waszyngton, DC / PRGN, 5.09.2011

Konsultanci Xenophon Strategies, amerykańskiej agencji PR zrzeszonej w PRGN od wielu lat wspierają Armię Zbawienia w komunikacji w trakcie klęsk żywiołowych, podczas których Armia prowadzi szeroko zakrojone działanua charytatywne. Dziś opisujemy współpracę w trakcie niesienia pomocy ofiarom trzęsienia ziemi na Haiti w 2010 r.

Within two hours of the earthquake, Xenophon organized a communications response team.

Crisis Response Highlights

• Crisis response activation
• Strategic media counsel and support
• Development of collateral materials
• Proactive and reactive media relations
• Media monitoring and analysis

Overview

The key to communication in crisis support is having timely and accurate information.

Within two hours of a 7.0 magnitude earthquake striking Haiti on January 12, 2010, Xenophon Strategies organized a communications team with The Salvation Army to gather and report information about its response to its many constituents around the world. The team worked through the night establishing communications with Salvation Army personnel in Port Au Prince and with disaster responders in the U.S. By morning, the entire Salvation Army world and the general public was provided with eyewitness accounts about how the earthquake had affected The Salvation Army and the people of Haiti. A sustained incident response continued for several weeks as the organization established a supply line and delivered life-saving supplies and medical treatment to thousands of people who had been injured or displaced by the devastating earthquake. The communications effort was critical to both fostering an efficient operational mission and launching a fundraising effort that drew more than $10 million in the first two weeks.

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