Social media unites sinners and saints
The Castle Group / PRGN, Boston / USA, 8.08.2011
Zgodnie z zasadą "Panu Bogu świeczkę i diabłu ogarek" The Castle Group opisuje dziś nową kampanię Perrier – im więcej widzów zgromadzi film na YouTube – tym śmielsze sceny można zobaczyć. A tym czasem Watykan otworzył swoje profile w serwisach społecznościowych.
How do you turn your video campaign into a YouTube sensation? Perrier found one solution: reward the audience for watching. The party at Le Club Perrier featured in Perrier’sYouTube campaign becomes literally hotter – as well as “sexier, steamier and wilder” – the more people are watching, making it “the first interactive YouTube experience.” The big question (and campaign title) is: “Can you handle the heat?” Apparently, the viewers can. The video got six million views in a little over a week.
The Vatican is officially online. On the 60th anniversary of his ordination into the priesthood, Pope Benedict XVI launches an online portal aggregating media and information on “all things papal.” The website news.va seems to be the culminating step in the pope’s social media efforts, including a YouTube channel as well as mobile- and Facebook applications.
- Crisis communications: maximum disclosure, minimum delay
- 15 Changes I’ve Seen in 15 Years
- Make the Agency/Client Bond a Strong One
- PR Confidential: Is There Such a Thing as Attorney-Client Privilege?
- The “Dilution Solution” – and corporate reversal of fortune
- Weekly Reads – Nurturing Brand Advocates, Twitter Hacks and Ranked Tweets
- A Century Later, Still Defining PR