A little birdie told me: follows, likes and more

Castle Group / PRGN, Boston / USA, 28.07.2011

Podpowiedź na wakacje – są na świecie hotele, które dadzą Wam zniżkę, jeśli zostaniecie ich fanami w serwisach społecznościowych! Warto się rozglądać i klikać "Lubię to!"

Keep your fans engaged after they “Like” your company. Rewarding fans for their interest in your product (and promoting it via their Facebook or Twitter account) is part of a successful marketing strategy; it creates that feeling of community and brand loyalty. For instance, use Facebook to share exclusive content with your fan base, like Rob Lowe, who uses a fan-only tab to share content from his new book. Or offer your fans special deals on your product. Fans and Twitter followers of hotel chain Provenance Hotels can save on room rates and get free wi-fi access when booking their room through the chain’s social media outlets just for giving it a thumbs up.

To make it easier to subscribe to Twitter feeds, Twitter launched a Follow button, very much like the Facebook “Like” button. Instead of having to redirect website visitors to Twitter, website creators can now let visitors subscribe to Twitter content with a single click. Check out Castle’s “Follow” button on our home page.

In an effort to make using Twitter even easier, the company will add a photo-sharing feature to its services that enables users to include photos (actually, a URL with a small thumbnail) in their tweets. 

source: The Castle Group – PRGN member from USA