And the Award Goes to… CooperKatz
CooperKatz / PRGN, New York / USA, 18.05.2011
Relacja z uroczystości wręczenia nagrody SABRE agencji CooperKatz za uplasowanie informacji prasowych
The term “award shows” is often associated with star-studded events like the Academy Awards or the Grammys. “Blinged out” celebrities arrive in black tie, red carpet-ready attire. They receive recognition for their multi-million or multi-platinum fame, all televised for the adoring fans at home. That wasn’t quite the scene as Andy Cooper and I left the office Monday around 5:45 p.m.
We walked north on Park Avenue to the Sabre Awards, presented by The Holmes Report at Cipriani restaurant. Somehow, we managed to slip past NYC’s paparazzi, apparently incognito in our “smart business” attire. While we didn’t enter on a red carpet, and weren’t met with thousands of roaring, rabid fans, we were excited to celebrate the accomplishments of our peers across the public relations industry.
We had a wonderful evening, and were honored to accept a Bronze Sabre award in the category of “best newspaper placement,” as a result of our work with the Philadelphia Eagles, who announced their plans to make Lincoln Financial Field the world’s first major sports stadium to convert to self-generated renewable energy. The award recognized our “dual-exclusive” placements in The New York Times and the Philadelphia Inquirer – just part of the campaign’s multifaceted media strategy.
Sometimes, it’s fun to daydream that success in the public relations sphere might be celebrated in the same manner as entertainment award shows – I can just imagine die-hard CooperKatz fans gushing over the details of our well-planned media strategy, or our relentless attention to client needs! But in reality, we take great satisfaction each time one of our clients gets a moment in the spotlight – and enjoy the chance to occasionally bask in the golden (or in this case, Bronze) recognition of the PR world.
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