Wedding charm offensive buys time for monarchy

Currie Communications / PRGN, South Melbourne, Australia, 5.05.2011

Mark Paterson, Dyrektor Zarządzający Currie Communications – australijskiej agencji PR, zrzeszonej w PRGN o najważniejszym dla poddanych Królowej wydarzeniu ostatntich lat – książęcym ślubie

What a PR coup.

The wedding of Prince William and Kate Middleton has made English royalty look better than it has in decades.

The marriage promises a new style of regal life that will save the monarchy beyond 2050. This generation of royals modernises an institution that was fast becoming out-dated in a 21st Century world.

The younger royals possess something that most recent forebears don’t – natural charm. They are warm, accessible, good-looking, down-to-earth, optimistic and ‘real’. 

For public messengers, charm is a vital ingredient that has been sadly lacking in English royal circles since the passing of William’s mother Diana, the late Princess of Wales http://tinyurl.com/ulrk.

William is his mother’s son. He has chosen not to live the traditional life of a Windsor. William does ‘normal’ things. He goes to university, takes a gap year and falls in love with his college sweetheart.

He has chosen a sensible girl (a “commoner”) that, historically, would not have been courted by the Windsors. As a result, we have a partnership that has the potential to reignite the public’s love affair with English royalty.

So, how ironic it is that a person who was so badly treated by “The Firm” has, via her genes, kept royalty in vogue. Diana’s royal legacy goes way beyond providing “a heir and a spare”.

What remains to be seen is how Buckingham Palace manages public perceptions of the Windsors beyond the celebrations for the Queen’s golden jubilee during 2012 http://tinyurl.com/3tohht3 .

Will the Queen step down?  Will the king-in-waiting, Prince Charles, take the throne?

Like any institution, the House of Windsor operates with the permission of the rest of society, including those who are not monarchists.

Notwithstanding whether Charles or his son William will make a better king, William and Kate are and, most likely, will always be more popular than Charles and Camilla.

I suspect those who support the English monarchy (and those among us in the colonies who tolerate it) will grow impatient waiting for William (and Kate) to take over.

The longer it takes for the newlyweds to take the throne, the more PR coups Buckingham Palace will need to maintain the House of Windsor’s freshly-updated image.

source: Currie Communications – PRGN member from Australia