Is It Getting Better?

HMA PR/PRGN, Phoenix, Arizona, 1.02.2011

Optymistyczne wiadomości zza oceanu atlantyckiego. Abbie Fink z agencji HMA z Arizony z radością informuje o dobrych wynikach agencji PR w USA.

Is it getting better for the PR agency business?

The Council of PR Firms survey seems to indicate that things are improving.  Here’s the story.

Here are some highlights:

• More than 80% of firms reported that their final 2010 revenues had exceeded 2009 numbers.
• Two thirds (67%) of firms reported double-digit revenue growth in 2010.
• A full 56.4% of firms reported that new business prospects were stronger than a year ago, with the vast majority firms (76.4%) citing social media as one of the strongest expected growth areas.

I (Abbie), for one, am optimistic about the year ahead.  Sure, we still have plenty of room for improvement but if the year-end numbers mentioned in the survey are any indication, I think we are in for a good year.

hmapr.com