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Project: Educational program entitled “Eat colorfully!”
Client: Unilever, brand: Knorr
Industry: FMCG / food
Project description:
„Eat colorfully!” is the second edition of an educational program to promote healthy nutrition, targeted at fifth-graders, their parents and teachers. The purpose of the action is to promote healthy eating habits, especially including vegetables and fruit.
The campaign was conceived and organized by the KNORR brand. The project was developed by a team of expert dieticians, doctors and teachers, with the cooperation of the Council for the Promotion of Healthy Nutrition. The immense interest from children and parents and the positive opinions of teachers after the first edition of the program encouraged the KNORR brand to continue the program.
Agency activities:
We prepared an extended educational package for the program. Every fifth-grader received a photographic “Atlas of vegetables and fruits,”, a book with special recipes prepared by Pascal Brodnicki entitled “Cook colorfully with Pascal”. Teachers received a guidebook with class scenarios and a colorful educational poster. The children’s package additionally included a film with Pascal Brodnicki preparing 5 recipes of his own invention with the assistance of children. Parents also received informational brochures about the campaign.
„Eating colorfully – understanding vegetables and fruit!” is an arts contest in which schools create posters to illustrate the idea of the program. The winning school will be visited by the popular chef Pascal Brodnicki, who will prepare healthy and colorful dishes with the assistance of children.
We are currently preparing new elements for the project to help promote the idea in the media and reach both children and parents.
Pascal cooks with children from Primary School no. 15 in Opole – creators of the winning poster
Pascal and children from the J. Ch. Andersen Primary School no. 318 in Warsaw – winners of the grand prize of the “Eat colorfully!” contest.
Iwonna Niegowska presents the check to Principal Ewa Bochenek from the winning primary school in Płocochów. |
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