In 2006 sparkling wine makers associated in the Institut del Cava launched a three-year campaign to promote the Cava sparkling Spanish wines. The campaign was launched simultaneously in four countries: Poland, Spain, Germany and Great Britain. In the official EU classification, CAVA wines are categorized as AOC and IPR. The purpose of the campaign in Poland is to build the image of Cava; to present to consumers the sparkling wines from the Penedés region and their tradition, unique manufacturing methods, drinking culture, as well as the Catalonia region itself and its inhabitants.
The agency’s goal was to build the image of BDM S.A. as a national-scale Brokerage House. Improve brand recognition by building the image of an industry expert, inform the public about the firm’s offering and products, communicate key values and build sustainable relations with clients.
"Eat colorfully!" is the second edition of an educational program to promote healthy nutrition, targeted at fifth-graders, their parents and teachers. The purpose of the action is to promote healthy eating habits, especially including vegetables and fruit. The campaign was conceived and organized by the KNORR brand.