17/07/2018

We know where digital nomads stay

 

You can see them with their laptops, sitting around parks, in cafés, on a train or even on the beach. Every place is fine as long as there’s Internet access. They’re the digital nomads; people who can work everywhere and anywhere, thanks to their open-mindedness, flexibility and access to new technologies. It is them who inspired the establishment of Selina, a unique hotel management concept which combines accommodation and recreational opportunities with coworking, thus enabling travellers to explore the world, get some rest, be entertained and work.

Who are digital nomads?

Digital nomads are usually young people who value freedom and independence. They see the world as global village and although they do value family, they are not attached to a traditional concept of home; rather, they are able to feel at home regardless of their location. They are not interested in typical nine-to-five office jobs. They prioritise new experience over the need to accumulate things; while travelling, they look for new experience, which is why they’re so eager to get on the road. Moreover, they combine work with the pleasure of exploring new cultures and unknown places.

In my career I’ve spent plenty of time working with digital nomads. They’re mostly millennials, thirtysomethings, who love to travel and who are open to new experiences as well as adaptable to changing circumstances. I was surprised to find out that around 20% of people who decided to switch to telework had previously been actually quite attached to their offices or homes and not so much enthusiastic about travelling. However, I can see that this lifestyle is becoming more and more popular among the elderly who decide to get off the beaten track and finally get to realise their long overdue plans. As a result, when we speak of digital nomads we have to bear in mind that this is a pretty diverse group of people; singles, people in relationships, young and old, holding different approaches to work and travelling – says Andrew Cohen, Selina director managing the offer for digital nomads.

Cohen adds that the decision to get on the road and take up telework is often influenced by the type of profession, one’s earnings and cultural background.  Vast majority of contemporary digital nomads he’s worked with come from the US, Canada, the UK, Australia and New Zealand. Jobwise, they are often digital marketing or IT specialists, freelancers such as interior designers, lawyers, business consultants, accountants, as well as journalists and influencers.

Selina – a unique concept meeting the needs of contemporary nomads

During the first ever DNX Global conference for digital nomads it was estimated that by 2035 there might be a billion of them. Already they constitute an important traveller group, influencing market trends and tourist offers based on their needs and expectations.

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