Poles are more "smart" than they think
As the latest PAYBACK Opinion Poll shows, most Poles are still not that familiar with nuances of the so-called smart living. Still, with a higher or lower level of awareness, we do follow the smart living principles; we often choose modern technologies and solutions in order to make everyday living more convenient.
According to the survey, 25% of respondents have come across the term ‘smart living.’ Usually it is associated with the convenience provided by modern technology helping us out with numerous tasks (52%,) as well as smart and neat life (45%) and optimising the use of accessible resources (40%.) The smart living areas mentioned by respondents included mostly smart devices such as smartphones, tablets, smartwatches or smart TV (73%) as well as smart homes (58%) and smart shopping (54%.)
On familiar terms with technology
Most people familiar with the concept of smart living, which is 61% of respondents, think it requires the skill of using modern devices. The interest in new technologies is quite high, as declared by 71% of respondents. Vast majority (91%) use smartphones daily, laptops are used much more often than PCs and tablets (84% compared to 44% and 36% respectively.) Relatively few people declare to own intelligent household appliances and electronics (26%); however, over 50% of respondents would like to own such equipment.
Smart home solutions are not as common, as only 25% of respondents use them. The most popular devices are remote-controlled door openers (35%), motion detectors and light controllers (both 34%) as well as alarms (33%.) 28% of respondents use temperature and humidity control solutions.
Still, very few people own smartwatches (8%) or smart cars (2%); however, there’s great interest in such possessions. A smartwatch is a dream product of 22% of respondents, while 25% of them would like to own a smart car.
Smart living does not have to mean large expenses on smart devices. Various types of machines which simplify the consumer transaction process are the best example. The majority of PAYBACK survey participants use vending machines (87%,) parcel stations (83%) and ticket machines, the second being the most popular type. Over half of respondents asked about using such machines pointed out parcel stations as the most commonly used ones.
Apart from smart living, lifehacking is another term which hasn’t found its way towards the mainstream yet. Only 22% participants of PAYBACK Opinion Poll have heard of it. Most of them, that is 78%, associate lifehacking with using certain tools and services in order to save time and increase one’s general comfort.
Not being familiar with this term does not stop Poles from optimising their time. Half of respondents do it by concentrating on their priorities, while 25% use modern technologies. Still, we are reluctant to hire strangers to babysit our children or take care of our homes. 7 out of 10 respondents claim to never have done that.
Our survey shows that though Poles are not entirely familiar with the concept of smart living, they do feel close to the philosophy. We are eager to use modern technologies for a more comfortable life and there’s a definite increase of interest in smart solutions. Also, there is increased service assortment in order to simplify everyday life and limit the energy-consuming activities - says Dawid Ledziński, New Business Director at PAYBACK Poland.
The important part of smart living is smart shopping. Our research shows that Poles are eager to choose the shopping-simplifying solutions which create the feeling of making smart choices. More and more often consumers expect personalised offers. Loyalty programs enable companies to meet consumers’ expectations and PAYBACK, as a multi-partner program, enables us to carry out an in-depth analysis of purchase behaviours in various sectors and sales channels. Having access to such knowledge enables us to respond to market trends such as ultrapersonalisation or u-commerce – Ledziński adds.
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