Our client’s multi-partner programme is gathering steam!


PAYBACK has recently launched collaboration with Kaufland. Starting on 26 April, the store chain clients are able to collect PAYBACK points. It’s an important moment not only for both companies but for the whole loyalty program market in Poland.

Kaufland joining our program is certainly going to extend its scale and effectiveness of all out partners’ promotional actions. We’re opening a new chapter and ‘running forward – says Michał Pieprzny, CEO of PAYBACK Poland.

According to Polish consumers, Kaufland is one of the best hypermarket chains. They stand out through the quality of both shopping experience and customer care.

Thanks to collaborating with PAYBACK, Kaufland has become the only store chain in Poland offering their customers a multi-partner loyalty program. As a result, Kaufland customers will be able to gain access to numerous benefits both in our stores and approx. 300 program partners’ locations” - says Krzysztof Szponder, member of Kaufland Poland management board.

Starting on Thursday, all Kaufland stores will be equipped with PAYBACK card registration points. Each 3 zł spent in Kaufland stores equals to 1 PAYBACK point. Additionally, the program features numerous special offers enabling quicker point collection and exchange. For instance, PAYBACK program participants can receive 200 promotional points for their first Kaufland transaction, while new members can receive the same amount for registering in the program. Additional offers will be granted in the form of printed vouchers available at checkout or online via the website or PAYBACK mobile app.

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