Volkswagen Bank Polska
Volkswagen Bank Polska S.A. is an expert in providing financial services in the automotive sector in Europe that focuses on financing new and pre-owned vehicles from Volkswagen Group (Porsche, Audi, Volkswagen, SEAT and ŠKODA). VWB entered the Polish market in 1998 and grew to become one of the largest banks specializing in automotive industry.
Apart from Volkswagen Bank Multi Communications is actively supporting other VW financial brands: Volkswagen Leasing GmbH Sp. z o.o. (European market leader with over a million vehicles leased or financed as part of the car fleet), Volkswagen Bank Direct (direct banking), and Volkswagen Serwis Ubezpieczeniowy (comprehensive motor insurance).
Since May 2013 Multi Communications has been providing Volkswagen Bank and other financial brands of VW with the support in the field of media relations, event management and internal communications. In just one year, from autumn 2013 to autumn 2014, media relations generated as many as 1600 placements in the press and online.