Saint-Gobain – the world leader in the habitat and construction markets – designs, manufactures and distributes building and high-performance materials, providing innovative solutions to meet the challenges of today's world.
Multi Communications has been responsible for managing and supervising the Saint-Gobain Multi-Comfort program. This innovative concept based of 7 principles allows to build cost-effective, low-energy consuming and positive-energy houses without straining the comfort of living.
Thanks to PR activities addressed to media and individual clients, Multi Communications managed to significantly increased the awareness about Mutli-Comfort and improved the general knowledge about comfort living requirements. Saint-Gobain solutions started to be perceived in Poland as the answer to the most daunting of sustainable growth, energy efficiency and environmental protection.
The above results were possible thanks to a carefully planned strategy based on: facebook profile, dedicated website, information leaflet for contractors, internal manual for Saint-Gobain Group, Multi-Comfort house catalogue, advertorials in industry media.
Additionally, as apart of a separate project, Multi Communications has been supporting Saint-Gobain in employer branding activities.