Electrolux is a global leader in home appliances, offering complete solutions for both consumers and professionals, and selling more than 50 million products in more than 150 countries every year.
Since July 2013, Multi Communications has been implementing Electrolux communications strategy through managing a communications platform ‘Thinking of You’. The agency has been tasked with creating and strengthening the brand image, as well as with positioning the brand as an innovative, socially responsible, and–what is most important–as a highly professional company. Multi Communications is constantly supporting Electrolux marketing campaign and brand equity-related actions by managing media relations and engaging in extensive communication activities in social media and blogosphere.
Since the first PR engagement in July 2013 until July 2014, media relations activities secured 660 media placements in the press and on the Internet. Up to date, effective cooperation with top Polish lifestyle, cooking, fashion and parenting blogs generated 80 high value media publications featuring key issues and product mentions.