Together with menard we’ve checked what poles value the most when choosing a place to live


As a part of our campaign organised with Menard, an expert in soil improvement and remediation, we have carried out a survey. As it turns out, 67% of respondents see price as the most important factor in choosing an apartment, followed by working and maintenance costs (60%.) However, location safety is also highly valued. Interestingly enough, environmental and ecological aspects are more significant than a prestigious location or additional amenities in apartments.

Money does give happiness

Together with SW Research we asked Poles who plan to purchase primary market apartments about their criteria of choosing real estate. It turns out that financial aspects are of the highest importance, price obviously being the most significant, as 67% of respondents point out. Working and maintenance costs are also quite important (60%.) Almost 56% of survey participants choose their future apartments based on the mortgage rates. A little over 50% consider the cost of taxes and stamp charges related to real estate purchases.

Quality counts

Apart from financial factors, potential apartment buyers pay attention to the quality of interior finishing. More than 54% of respondents admit that the execution standard is quite significant; 51,4% also consider the quality of construction materials. The apartment area and access to communication infrastructure, i.e. retail and service facilities, schools and kindergartens in the area is a priority for 45% and 43.6% of respondents respectively. Only around 27% are interested in having a garage or a private parking space, while 44% value the option of having a basement, a storage unit, garden or a terrace.

Looking for a safe haven

Potential apartment buyers were also asked about the factors influencing the general comfort of living. It turns out that the key factor is safety; this is the priority for more than 66% of respondents. It’s more important than privacy (55.1%) or other “prestigious” amenities such as access to a free swimming pool or a gym (17.3%.)

It is also apparent that more and more people notice the environmental factors. As our research shows, one in five buyers pays attention to the ecological aspects of the location, while 21.4% of respondents see the importance of soil pollution testing. Also, 21% value environmentally friendly solutions used by the developer. By comparison, only 14% prioritise a prestigious location.

More buyers, less space

Last year, real estate market noted a few records. Preliminary data published by Central Statistical Office of Poland shows that in the first 9 months of 2017, almost 140 thousand apartments were commissioned, which is over 8.4% more than 2016. Over 213 thousand building permits were issued, which is over 22% more than the previous year. It is also estimated that in the 6 biggest cities in Poland there were more than 72 thousand new apartments sold, which is over 17% more than 2016.

“The real estate boom is still going strong. The number of potential buyers is growing, while there are fewer areas designated for construction. This is why developers use post-industrial grounds which are often located close to city centres. We should bear in mind, though, that a post-industrial area might be affected by chemical pollution dangerous for people and the environment. Before launching the investment, the soil should be thoroughly tested for risky pollutants; this process is called remediation,” says Kamil Ciepiela, geologist and the campaign expert.

As the SW Research survey shows, more than 64% of respondents are interested in the environmental conditions in the real estate location. However, only 30% admit that the story behind the real estate location is of high importance. Is this ignorance or simply lack of knowledge? Our research shows that the most common (50%) reason for not putting a high value on soil pollution testing is simply lack of awareness about such procedures. 20% of buyers are convinced that carrying out such tests is mandatory.

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