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Żywiec Zdrój campaign - Warsaw preschoolers choose water over other drinks


Zdrojek – a friendly creature promoting the educational campaign 'Mom, Dad, I choose water!' has returned to take children on a journey across all four seasons of the year. During the event organized in the Warsaw Familijni entertainment center the youngest participants had the opportunity to discover the fascinating world of water, while their parents could consult children's dietician and psychologist. 

The event entitled ‘All year round with Zdrojek’ was targeted at parents and children who wanted to spend some quality time together and at the same time engage into creative educational activities. Children could take part in various experiments, learn about state of aggregation of water and discover basic laws of physics. They also tried to recognize different sounds of water, check which items can float and make water paintings. Crosswords, face-painting, balloon twisting and challenging riddles were another attraction. Furthermore, children learned the importance of water as key factor determining the correct functioning of our organisms.

- We wanted to show the parents and children that drinking water each day is important irrespective of the time of the year,” said Monika Piekarska from Żywiec Zdrój S.A. “The event based on the ‘education through play’ formula was a great opportunity for children to learn that the ordinary water we see and use everyday can be indeed intriguing.”

While children explored the wonders of water, their parents had the chance to consult children's dietician and psychologist, who advised them on how to encourage the youngest generation to drink water regularly.

Supporting parents

The organizers of the ‘Mom, Dad, I choose water!’ campaign have been providing parents with professional assistance in promoting health-conscious attitude among children already for 4 years We should remember about the importance of regular water drinking, balanced diet and physical activity all year round. Water does not only improve our general condition and well-being through moisturizing mucous membranes, but also strengthens our immunological system. This is especially important in autumn/winter time when risk of infections is particularly high.