Multi Communications has engaged into cooperation with Reckitt Benckiser, a company responsible for managing Nurofen brand in Poland.

 

The agency's tasks include: running the press office, collaboration with medical experts, organizing workshops for media and providing PR advisory services in the filed of marketing activities relating to building Nurofen brand image on the Polish market.

 

Reckitt Benckiser is the world leader in household cleaning products and a major producer of consumer healthcare and personal care products. In order to cater to the customers' needs the company created a line of fast-acting analgesics suited for every situation. Nurofen is a pain relief medication suitable for both children and adults and the only analgesic marketed in Poland to contain authentic ibuprofen.

 

“We are happy that our portfolio has been enriched with another brand of Reckitt Benckiser. The client appreciated our previous achievements in managing communication activities in the market sector which requires both an extensive knowledge in the area of PR and specialist medicine,” says Dorota Bieniek-Kaska, PR Department Director at Multi Communications.

 

The project is coordinated by Krzysztof Pilaszek (senior account manager) and Agata Nowicka (junior account manager). The agency has been selected through a tendering process.