Since the beginning of 2012 Multi Communications has been supporting the PR activities of Dettol, one of the trade names of Reckitt Benckiser. The agency has been selected through a tendering process to run the year-long campaign.

 

Dettol is a line of liquid and solid antiseptic cleansing products manufactured by Reckitt Benckiser, a company with over 70 years of experience in hygiene and protection against infections. The products are available on the Polish market since January last year. The client's portfolio also includes medicinal products such as Dettol Med – antiseptic disinfectant for cleaning wounds. Multi Communications is responsible for the launch of new products, educational campaigns and media relations, as well as for collaboration with experts and partners.

 

”Dettol is yet another brand of Reckitt Benckiser which has been entrusted to Multi Communications. We appreciate the confidence that the client has placed in our agency. Reckitt Benckiser is a manufacturer one of the most popular products in the world and constitutes a precious addition to the client portfolio of our team specializing in health education,“ says Dorota Bieniek-Kaska, PR Department Director at Multi Communications.

 

The project is supervised by Olga Buczyńska, Account Manager at Multi Communications.