The Internet world of thought exchange and cross-cultural merger is revolving at a dizzying pace. The stimuli that we receive from the screens persuade us to choose a given product, vote for one candidate or another, or to make new acquaintances.
Web users are usually people who are extremely 'mobile' and frequently shift their attention—they never linger on one page or service for a long time. They surf the net actively and more and more consciously in the search of new content and news rather than stick to chosen sites. That is why the message they receive has to be quick and interesting to encourage them to stay for a while on our portal or website. They also seek for new 'opinion gurus' who will show them the right path through the plethora of difficult choices.
Our presence in the World Wide Web has to be well-thought-out. Our messages, conveyed using all available media, need to evoke in the users' minds the image congruent with the one we want it to be.
We create safe and easily operated tools that allow us to fully explore the opportunities brought by the technological revolution, that is by the Internet.